Serena Schettino

WHAT’S YOUR BACKGROUND?

I was born in the Mediterranean Sea, without any foothold on dry land. My name is Serena and I was born in Capri. Isolated and perhaps far from the idea of fashion. I spent my entire childhood entangled in my mother’s threads, in her knitting workshop, dense with colours and full of the sounds of electronic looms. Without asking too many questions, I found myself ‘making fashion’, maintaining strong ties to a world of craftsmanship and strengthening my aesthetic vision, which straddles the vernacular and minimalism. I have always had a needle between my fingers, and manual skills are a fundamental part of my creative process. Ideas are born quickly and instinctively, my guide is my endless collections of images, sketches and sometimes thoughts. I always try to focus on the beauty of simple things. Perhaps beauty is simple. The identity of my works stands solidly on the one need: expressive calm and serene linearity. I imagine it as a continuous conversation, a coded language. When someone understands my works, their story, I can say that I have done well.