Noemi Grassi - FARMA 282

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WHAT’S YOUR BACKGROUND?

I studied fashion at IUAV in Venice and now my safe haven is Fabrico, a laboratory and exhibition space that I opened in Turin with Anna, a photographer and friend. While most fashion students dreams of working for luxury brends, I need to explore the most intimate reality. Against the pomposity of fashion, I am looking for a slower and authentic approach, which enhances the quality rather than the quantity, trying to build more aware products and timeless . If I have describe my aesthetic: simple and unadorned.

THE CONCEPT OF YOUR COLLECTION

Intimacy, simplicity, modesty, imperfection and slowness are the ethical principles and aesthetic behind the whole Mottainai collection.To achieve it I was inspired by the habitants of a small village near Kyoto, living in the outdoors making clothes with what it offers: cotton, hemp, dyeing plants. Mottainai, in fact, means adversities to the waste and attention to resources, to work, to objects of daily use.

WHAT ARE YOUR LUCIDITY PILLS?

Who goes too high, often it falls.

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