Letizia Bettoni, creative director and designer born in 1995. Dream job in chronological order since the age of 3: princess, veterinarian, marine biologist, lawyer, painter, architect, photographer, creative director, Anna Wintour, designer.
THE CONCEPT OF YOUR COLLECTION?
Jupiter is a personal initiative conceived entirely during the lockdown. The first rings were made in May in a completely experimental and spontaneous way, conceived as a hybrid synthesis between jewellery design and children’s creativity. I chose to work with plastic materials in order to maintain that creative immediacy that we have when we discover, through play, our relationship with form and colour as children. The idea for the rings came from the little creations I used to make for my mother as a child, trying to copy the jewellery I found at home in her drawers. I think that small plastic bijoux are inevitably part of a collective imagination from the past that many of us in Italy share.
I have always been fascinated by the possibilities of experimenting with materials, especially some of the projects from the radical design period that interested me during my formative years. Working on a very small format seemed to me the best way to launch myself and start shaping my personal project, the name Jupiter represents the planet of luck which is associated with my zodiac sign, it seemed a good omen for an individual project born at a time like this.
WHAT ARE YOUR LUCIDITY PILLS?
Learn the art and put it aside. A good cake is a cake made with love.
https://farma282.com/wp-content/uploads/2018/04/Dante-Leo-Capasso_thumb.jpg902600Filippoadminhttps://farma282.com/wp-content/uploads/2018/06/farma282_lucidity-pills_small-1.gifFilippoadmin2018-05-13 19:04:422020-03-04 12:10:26Dante Leo Capasso