EXTRAIT D’ATELIER

designer
Thiene / Italy

HOW IT IS BORN THE IDEA OF CREATING A BRAND LIKE EXTRAIT D’ATELIER?

EXTRAIT D’ATELIER was born first of all from my great love for art, manual skill and the creative expression of doing. The atelier is a space that always enchants me, surprises me, involves me in its hints, in the objects, in the soul that they enclose, in the suspended time that they often represent. Inside the atelier you are always children.It is also born with the aim of transmitting a strong message, important though it is through an ephemeral and delicate instrument like perfume. EXTRAIT D’ATELIER combines a great artisan past, a very strong contemporary movement and an opportunity for a future made up of men and creative expression, of tangible beauty. A perfume that invites the wearer to get to know this world up close, to be part of it and fall in love with it. Each fragrance in fact contains the essence of Mastro’s savoir-faire. Alchemy that becomes essence to wear. Extracts of Poetry in drops of perfume.

WHAT IS FRAGRANCE FOR YOU, WHAT KIND OF COSTUMERS ARE YOU INTERESTED IN?

The world of perfume is extraordinary, the sense of smell is the only one that communicates with the cerebral crust directly. It fascinates me as chemistry, mathematics, physics are translated into memory, travel, experience. I love the complexity of this world so ephemeral, light, but with such great and powerful strength. EXTRAIT D’ATELIER has no boundaries, through the scent for the wearer or for those who hear it, wants to talk. The brand’s first real mission. Bringing people to the awareness of good, handmade, made with love, unique, take up the value of time.

I like to think that the world is no longer demography but psychography where contaminations between age, genders, cultures embrace each other in a movement, a concept, a product where they meet and above all that creates value for the person, for the community. I feel like saying that as an entrepreneur, even before being a product and business, I have the responsibility to bring positive, strong and possibly long-term messages to do good. A vision that would like to become a movement where everyone can feel involved in writing about the future.

WHAT ARE YOUR LUCIDITY PILLS?

There is nothing stronger in bringing me back to my goal of a walk in the middle of nature. I live in Veneto and am surrounded by hills and mountains. In particular the profiles of the mountains push me to imagine the beyond and to find new ideas.Every day I realize the fortune I have of seeing those works of art in nature.And then … the greenery and flowers, the scents of the earth, the embroidery of trees, the air in your face, are a healthy regenerative touch that allows me to return to the office light, lucid, prompt and determined.

Image courtesy of EXTRAIT D’ATELIER.

Answers the questions by Chiara Ronzani.

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