I was born in the green Tuscan countryside 28 years ago and spent all my adolescence in Chiusi, a town of less than 8,000 inhabitants, surrounded by countryside, rainy days and the myth of the Etruscans. After high school I moved to Florence, where I studied the humanities and graduated with a thesis on the role of Florence in the national and international fashion scene, a historical-journalistic analysis from the end of the 19th century to the present day. Before moving to Milan for a master’s degree in Brand Management & Communication at the European Institute of Design, I worked for a few months on the creative side of an agricultural start-up that processed saffron. After finishing my studies, I joined YOOX, working with the Brand&Marketing Special Projects team to develop special projects with brands, designers and artists in collaboration with the brand. After almost three years and more than twenty projects with national and international partners, I moved to the Marketing area of Dior – Parfum&Cosmetic Division Italy. During the first lockdown 2020 I realise that I would like to do something else with my life and the idea of working on a personal project comes to life and I start building BENNU, which is launched on 1 February 2021.
THE CONCEPT OF YOUR COLLECTION?
I have always been fascinated by the past and the future, which often distract attention from the present. And this is a little bit of what lies behind BENNU: the recovery from the past of sartorial garments with a life behind them, which look to the future and come back to life in a new guise, free from everything that was the past.
Undoubtedly what has always accompanied me since I was a child, the classical world, is a strong source of inspiration, both in terms of the artistic element and the nostalgic aspect and my home. Along with this, I have always tried to bring together within this world some of the most important challenges we are fighting today: this is why BENNU is committed to a responsible approach in manufacturing and throughout the production chain; furthermore, the brand is – and always will be – disconnected from the binary label of gender, inserted into a fluid vortex in which anyone can wear our garments without having to resort to filters or pre-set categorisations. On the fashion scene, however, there are two names that have brought me closer to this world: Yves Saint Laurent and Hedi Slimane.
WHAT ARE YOUR LUCIDITY PILLS?
In the last year, dictated by lockdowns, limitations and long moments of reflection, I have learned two things: the first, which is actually a fundamental daily exercise, is to be patient; the second, not necessarily to be seen as a contrast to the first, is to go against opportunities and create them, rather than wait for them.
https://farma282.com/wp-content/uploads/2021/08/Campo-delle-Fatw_copertina.jpg902600Filippo Disperatihttps://farma282.com/wp-content/uploads/2018/06/farma282_lucidity-pills_small-1.gifFilippo Disperati2021-08-11 11:21:492021-08-11 11:58:07Capo delle fate Studio
https://farma282.com/wp-content/uploads/2018/04/Dante-Leo-Capasso_thumb.jpg902600Filippoadminhttps://farma282.com/wp-content/uploads/2018/06/farma282_lucidity-pills_small-1.gifFilippoadmin2018-05-13 19:04:422020-03-04 12:10:26Dante Leo Capasso