Attilio Doria

designer
Rimini / Italy

WHAT’S YOUR BACKGROUND?

I was born in Rimini, a city of which I am deeply in love. My adolescence was marked mainly by my difficulty during the period in which I attended the Lyceum, with poor results due to the absence of satisfactions that derive from it. All of this, at the same time, led me to look inside myself and ask myself what my identity really was. My unbridled passion for music and art in all its forms has helped me find the right way to go. So I decided to start my university career in Fashion Design at the IUAV University of Venice, following my ideas and always remaining coherent with what I am. Now I graduated and I work in the design office for the Isabel Benenato brand.

THE CONCEPT OF YOUR COLLECTION

The basic concept of the “Minima Immoralia” final collection is a criticism of the homologation. In this case the homologation is understood both in an aesthetic sense but above all in a cultural sense, moving a criticism towards those who follow the path only for the inability to generate or listen to their own thoughts. The solution to this condition is not, however, a forced search for diversity, which would turn into homologation if brought to exasperation, but a natural manifestation of their ideas, right or wrong, simple or strange that they are: “Don ’t forget to be the way you are’
(Plasticine – Placebo).

WHAT ARE YOUR LUCIDITY PILLS?

Decide where to go and go running.

Image courtesy of Attilio Doria.

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