Supernature Polimoda Show 2019

12th  June , 2019

It is again the Manifattura Tabacchi, with its rationalist architecture to host the Polimoda “Supernature” Fashion Show. Why Supernature?

SUPERNATURE as a dualism between craftmanship and technology (technology) that has always characterized the history of humanity. A concept that starts from the definition of techne, the Greek term divine personification of art, translated over the centuries as “ars”, “technique”, “know-how”. It contains the ability to use tools, the artisan ability to transform nature into a product, but also the art of knowing how to create beauty, which make human beings unique in the animal kingdom. Primitive technologically more advanced beings, in the perennial contradiction between nature and technology, between past and future, art and science.

The best collections of Fashion Design students were shown in front of a prestigious international jury composed of twenty-two representatives of each branch of the fashion sector, from Editor-in-Chief of Hypebeast Arby Li to the top model and activist Lea T, from the Chief Marketing Officer Alexander McQueen Paolo Cigognini at the Tutoring & Consulting Director of Pitti Immagine Luca Rizzi, from the founder of ASVOFF Diane Pernet to the Global Executive Director of Karla Otto Alexander Werz, called to elect The Best Collection of 2019.

On a catwalk illuminated by evocative projections through the windows of the industrial spaces of Manifattura Tabacchi and on the notes of a soundtrack played on the iconic piece Supernature by Cerrone, twenty-two collections debuted, selected with the contribution of the legendary Creative Director Alber Elbaz who he assisted as a special guest the selection of the finalists together with the Course Mentor Sara Kozlowski.